Luxury watches are one of the things that Switzerland is best known for, and if had to pick a single city that you should visit if you’re obsessed with them, it would be Biel/Bienne. It’s the heart of Switzerland’s watchmaking scene, and here are three spots in this city that you shouldn’t miss if you are a watch lover.
Rolex is one of the first companies that comes to mind when someone mentions luxury watches. Biel/Bienne isn’t home to any touristy spots related to this company, but technical parts of their watches are produced here and some people enjoy checking out Rolex’s manufacturing building while in this Swiss city.
Omega is one of the most iconic Swiss luxury brands with ties to Biel and you can explore a whole museum dedicated to this brand during your visit. Omega watches made it to the Moon, the Olympic Games, and appeared in the James Bond movies, so it’s pretty amazing to explore their rich history.
Planet Swatch Museum
Swatch Group acquired Omega and the museums dedicated to both watch companies are located in the same building. Thousands of watches are displayed at this museum, and it’s really fun to explore how their quirky and colorful design evolved over the years.