According to TravelPulse, millennial travelers find researching for a vacation exhausting so they often repeat the same vacations or copy their friends.
This approach can be frustrating. An average millennial spends around eight hours doing vacation research but starts experiencing the “scroll fatigue” after only 40 minutes. This happens because of too much information and noise we find online and the difficulty to distinguish between the important and non-important stuff.
You’ve heard it so many times that millennials are guilty of killing off whole industries that worked just fine in the past decades. Well, it turns out, they would gladly pay someone to plan their vacation for them, so they may actually be bringing back travel agents in some form.
Still, the millennials are the age group that is the least likely to skip travel; they put effort to prioritize it. They would just love it if they had some help in the research and planning part.
