This Art Installation in Vegas is a Psychedelic Trip Through the Grocery Store

If you thought that a trip to the grocery store was a mundane activity, Las Vegas wants to change your mind. The Nevada capital is home to a grocery store that is an outrageous psychedelic experience. 

Called Omega Mart, the site is an art installation at the AREA 15 arts complex. Designed around the concept of a grocery store, it comes from the trippy minds of Meow Wolf who also brought us New Mexico’s House of Eternal Return. 

The first space which visitors enter resembles your ordinary supermarket. Except, instead of finding tuna and orange juice on the shelves, they are laden with items like dehydrated water, emergency clams (you never know), and an energy drink named Wake Up Please! Most of the products are available to buy as souvenirs.

From there, it is an excursion behind the scenes with a labyrinth maze. This section is titled Dramcorp, after the fictionalized company which owns Omega Mart. 

Going even further behind the scenes, visitors will then encounter a multi-level playground called the Factory where the products in Omega Mart are supposedly manufactured. 

The final stop is the Projected Desert, a video-projected artwork that transforms from a “high-desert box canyon into a vibrant and serene immersion of psychedelic realms and transcendent interiors.”

As an entirely immersive experience, guests are able to wander down hidden passages and portals, and even have a drink at the Datamosh Bar. 

The journey through Omega Mart will set you back $49, or $45 for children, seniors, and members of the military.