Pharmacies are the New French Tourist Attraction

Villefranche-sur-Saone, France
Villefranche-sur-Saone, France. Photo by Georg Eiermann on Unsplash

We can think of several reasons to plan a trip to France, but users on TikTok have come up with their own that is very unique. 

Like most summers, Paris is swarming with international tourists. But while most will be indulging in croissants at street-side cafes and lining up for the Eiffel Tower, don’t be surprised to find a few hanging out at the drugstore.

@glowwithava Replying to @the.nail.tripper first stop always! stocking up on my favs 🇫🇷🇫🇷 i may go back for more… #frenchpharmacy #frenchpharmacyhaul #frenchpharmacymusthaves #frenchskincare #frenchbeauty #avainparis #europeansunscreen #pharmacyhaul ♬ original sound – AVA

“I’m back in Paris and you know the drill. The first stop was to the pharmacy,” @glowwithava tells her 1.7 million followers before showcasing products from Caudalie, La Roche Posay, and other French brands. 

As TikTok users have discovered, there are numerous beauty products available in the European country that cannot be found in the United States. It has prompted the hashtag #FrenchPharmacy which already has more than 130 million views. 

Not only do the pharmacies stock items that can’t be bought state-side, they are often cheaper.

@elizabethvictoriaclark come to the iconic french pharmacy CityPharma in Paris with me – aka heaven on earth. Will do a haul next. #frenchpharmacy #a313 #biafine #frenchbeauty ♬ Shooting Stars – Bag Raiders

“Do you want to see the most important landmark in Paris?” Elizabeth Victora Clark asks her followers. “No, it’s not the Eiffel Tower… The most important landmark is, of course, CityPharma which is located on Rue de Four in the 6th arrondissement.”