San Francisco based travel writer Kelly Lack is considered an alum at some of the top lifestyle companies, having worked with brands as big as Cosmopolitan, Harper’s BAZAAR, and Martha Stewart.
Aside from writing, Lack also consults on marketing, content strategy, and social-media, with clients that include Zappos, Conde Nast Traveler. So when it comes to her Instagram page, you know you’re in for a treat. “I wasn’t a super-early adopter [of Instagram],” she admitted once in an interview with Lonny. “When I finally did, it was because it seemed like hearing about it from friends had reached a fever pitch. I thought the real-time peek into someone’s life—and the cool places they were going—sounded intriguing.”
Jump forward some years later, and with tens of thousands of followers, Lack clearly knows how to to travel with style. Her Instagram page includes photos from anywhere and everywhere around the world, but in the end she always comes back to California. “When I’m traveling, I go nuts trying to capture it all from sweeping scenic shots to quiet moments in markets to the comings and goings of locals,” she admits.
“I love an adventure,” she adds, “I get bored when standing still. I also love how [traveling] smashes the pre-conceived notions you have about the world, even when you don’t realize you have them! We’re all human, trying to get by and struggling with and finding joy in the same things—only in different settings.” Whether planning to travel to California, or just idly scrolling on you phone – we recommend following her.
